How We Should Behave on Social Networks
Posted by Elmer in Digital on May 15, 2009

We are now deeply exposed to the social media phenomenon. This is good because as explained earlier, we are encouraged to use social media and reap the benefits for us or for our businesses. However, sometimes there are a few people in our social network that everyone seems to be silently talking about. They are the ones who:

  1. Post comments, drop messages and joining the conversation with the ONLY aim of promoting their products, services or themselves.
  2. Post Twitter messages ONLY about themselves or their business.
  3. Can't seem to go out of their "comfort zone" and decide not to dwell on discussing topics that have nothing to do with their ulterior motives.
  4. Dismiss ideas that might conflict theirs, instead of engaging in a healthy conversation online.
  5. Are too conscious about their profile that it is necessary to use popular search engine keywords in hope that they will be (the likes of "Top Social Media Blogger in the Whole Wide World. Period")

I have seen too many of them because in my Facebook account for example, I have close to 500 contacts and have a little over 150 at Twitter. In Facebook particularly, I can easily pinpoint who are those classified under this category. They just don't see the real meaning of healthy balanced conversation and only think of ways how to become the center of attention.
So before we get classified as such, it would be good to be reminded of the following unwritten laws of social networking:

1. Bring out your own personality, share experiences, likes and dislikes. You may work as digital marketer but it isn't so bad to tell everyone how you love to go to the beach with a Hagen Dasz cone on hand during summer. Who knows one will get a better gift idea for your next birthday!

2. Build relationships not just based on who you know offline. You can follow folks who are authority in your topic of interest or those who provide sensible pieces of advice or shares useful articles. Who knows you'll come knocking at his/her door knocking for help someday.

3. Stop being enslaved by numbers. A big number of Twitter followers sounds ego boosting but if most of them don't find our tweets useful, it's just a matter of time before that number plummets. It's the quality, not quantity. Who knows you'll gain even more when you start sharing, commending and recognizing works of others instead of just repacking them and treat them as your own.

4. Be open. Entertain criticisms and be able to correct yourself out of such experience. This is the only way to succeed. Who knows you'll come up with much better arguments after someone's constructive criticism led to self-correction and improvement.

Photo credit: Inclusion Press

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