Posted by Elmer in Randoms on July 08, 2009

One of the challenges I face when I try to encourage businesses to add more meat (read: content) into their websites is that most response I get is that either a) they think their website already contains all information needed b) they don't know what content to write.

When I start preaching the importance of blogs, they are either unsure if this is possible or even necessary. Blogs can bridge the gap between a company and its customers. It's a casual way of communication that benefits both parties. Perhaps it's a good idea to enumerate the benefits of setting up a blog within a company website.

  • You can promote new products, features, version updates in a casual, personal tone
  • You can post an elaborate response to commonly asked questions supported by videos, photos and examples.
  • You can announce company news, new staff hires, job vacancies or even company trips that somehow awkward to place on a press release page.
  • You can provide set your company as an example of how to handle customer complaints, questions and be a model in handling customer support the best way possible.
  • You can create brand awareness through blog entries on company initiatives such as partnerships, sponsorship and social responsibilities.
  • You can respond immediately to questions raised by visitors through the moderated comments section.
  • You expand your company's reach as your readers/subscribers/clients can easily access your company's update without necessarily going to your website.
Posted by Elmer in Randoms on July 06, 2009

Blog comments complete the interactivity of every single blog post. Without their presence, it feels like a storyteller is sharing a story to an empty room, boring and devoid of any interesting passage. Comments whether affirmative or antagonistic provide a good avenue to expand the idea behind a story, an opportunity to explore its strengths and weaknesses and generally learn from it. Maybe reading a blog post is good enough, but adding our comment also has its benefits.

We get noticed
By posting a comment that effectively proves (or disproves) the point written on the blog or raise the level of discussion, we start to get noticed by the others. Of course we can't do it all in one go, but somehow we start to establish reputation online. People could start clicking on our profile links and explore our blogs/websites.

We present our unique idea
The whole concept of of blogging is to present a personal idea. But unlike corporate write ups that often disallow feedback to be posted, blogs are casual enough to ignore this interactivity. If Twitter asks what are we doing, blogs ask what do we think of the writeup. That's a great medium to react and leads us closer to authors.

Posted by Elmer in Randoms on June 29, 2009

We are happy to announce that another free search engine marketing event will be held in Hong Kong soon. This is a follow up to the successful SEO seminar for web developers and web designers held last March.

After we got technical last time and focused on SEO implementations when designing and building websites, our intended audience are website owners, webmasters and marketers. They are characterized as more business savvy, and focus their attention into achieving business success through online marketing efforts. They may have heard what SEO is about but are still unable to implement SEO yet or are in the early stages of doing so. They may be in talks with search engine marketing companies or leaning towards developing skillsets of internal resources instead. With such audience profile, I hope there will be less questions regarding how to gather more links or how to choose right keywords.

Posted by Elmer in Randoms on March 15, 2009

Many people unfamiliar about search engine optimization (SEO) would definitely find themselves in a bind as to whether SEO is an integral part of career advancement or just a good skill to have. Here are some of the careers we think SEO isn't just a good addition to a resume:

Web Developers
Obviously Web Developers now have to be more accountable for the pages they built. It's not enough that they are functional, they also need to be crawlable by search engines. Understanding how search engines work is part of learning SEO.

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