E-commerce sites are one of the most useful applications of companies going online. Through them, shops generate income from alternative sources -- if online platform is also itself an alternative -- reduce overhead expenses like costs that would have been spent on cashier salaries, buying cash registers or monthly shopping space rentals. That is why it's not surprising to see sites like Amazon.com and Zappos.com continue to devote resources to develop and improve their e-commerce sites.
We at BeansBox developed a few e-commerce sites in the past, the recent one being Spoilt, an online experience gift shop and we see the importance of making things work for obvious reasons. At the end of a busy week, if the website does not pick up any sales or even sales leads through product enquiries, it's not difficult to label it as a failure. On the other hand, a brochure site that simply shows visitors to take a look at what can be found on its physical shops found downtown gets a few visitors, may have already served its purpose. People who visited the brochure site and examined the goods may have driven them to go to the shop and buy these goods.
So for e-commerce sites out there, what should we do to improve our e-commerce sites? And by improve I mean improve user experience, and not immediately sales. With good user experience, a prospect could return to the site sometime in the future and make the purchase, instead of going elsewhere.